For freelance developers
Stop leaving money on the table.
Most freelance developers undercharge because they guess at their rates. RateUp is a $49 kit that gives you the math, the proposals, the contracts, and the scripts to price with confidence.
Get RateUp, $49 one-timeDelivered by email within 24 hours. No subscription, no upsells.
What's inside the kit
Five modules. Everything is copy-paste ready and written for developers who sell their time.
1. Interactive rate calculator
Plug in your monthly expenses, desired take-home, billable hours per week, and weeks off. It outputs your floor hourly rate (the number below which you lose money) and your target hourly rate (the number that gets you to your goal). Plus a project quote builder: estimated hours × rate + buffer, so every quote is grounded in math instead of a gut feeling.
Try the free calculator below2. Fifteen proposal templates
Ready-to-send proposal structures across four types: fixed-price, hourly, retainer, and paid discovery. Each one covers scope, deliverables, timeline, payment terms, and how the price is presented. Includes the 3-tier option layout that stops clients from haggling over a single number.
3. Five contract templates
Plain-language starting points for: a statement of work, a late-payment clause, a kill fee, an IP-transfers-on-final-payment clause, and a scope-creep change order. Templates are general information, not legal advice and not tailored to your situation. Have a lawyer review before use.
4. Eight rate-raise email scripts
Word-for-word emails for raising your rate with existing clients: the annual increase, the "my rates changed" notice, the long-term-client softener, the new-project-only raise, the pushback response, the lost-client recovery, the value-reframe, and the walk-away close. Copy, fill in two blanks, send.
5. Pricing psychology guide
Why anchoring works and how to use it in quotes. How 3-tier options shift the conversation from "is this worth it" to "which tier." When a client signals they will never pay fairly, and how to walk away cleanly without burning the bridge. Short, practical, zero fluff.
The free rate calculator
The calculator from the kit, free right here. Find your numbers in about a minute.
Below this number you are losing money once expenses are covered. Never quote under it.
This is what gets you to your take-home goal at your current billable hours.
Project quote builder
Present this as one number or split it into 3 tiers. The full kit shows you exactly how.
The calculator tells you your numbers. The kit tells you how to present them so clients say yes. Get the full kit for $49.
Who this is for
- Freelance developers who set their own rates and suspect they're too low
- Devs moving from hourly to fixed-price or retainer work
- Anyone who has ever quoted a price, then felt sick when the client said yes instantly
- Freelancers who dread the "can you do it cheaper" email
Who this is NOT for
- Salaried employees (you don't set your rate, this won't help)
- Anyone looking for legal advice, this is general information, not a law firm
- People who want a magic income guarantee, there is none, pricing better is a skill not a lottery ticket
- Agencies with in-house counsel, you already have this covered
Sample: one proposal template, redacted
This is a shortened excerpt from one of the 15 proposal templates in the kit. The full version includes the scope table, payment schedule, and revision policy.
SUBJECT: Proposal: [Project Name] - 3 options Hi [Name], Based on what we discussed, here are three ways we can work together. I've laid them out so you can pick the fit for your budget and timeline. OPTION A - ESSENTIAL ............ $[X] [2-3 sentence scope summary] Delivered in [N] weeks. [N] revision round included. OPTION B - STANDARD .............. $[Y] <- most clients pick this Everything in Essential, plus: [scope addition 1] [scope addition 2] Delivered in [N] weeks. [N] revision rounds included. OPTION C - COMPLETE ............... $[Z] Everything in Standard, plus: [scope addition 3] [priority support / maintenance window] Payment: 50% to start, 50% on delivery. Valid for 14 days. Want to hop on a 15-minute call to pick the right one? [Your name]
The kit's version adds the pricing logic for setting X, Y, and Z, the scope table, and the payment terms section. All 15 templates, $49.
Get the kit
$49 one-time, no subscription
- All 5 modules: calculator, 15 proposals, 5 contracts, 8 raise scripts, psychology guide
- Delivered by email within 24 hours
- 7-day refund: if the templates don't save you time, email us and we refund you, no questions
How ordering works
- Click the button below. It opens your email app with a pre-filled order message.
- Send it. We reply with a secure payment link.
- Once payment clears, the full kit lands in your inbox within 24 hours.
Prefer to write it yourself? Email northloopworks@proton.me with the subject "RATEUP ORDER" and include your name and the email address you want the kit sent to.
FAQ
How does delivery work?
You email us your order, we send a payment link, and once payment clears the kit is emailed to you as a zip of documents within 24 hours. A human does the fulfillment, so if you order at 2am, expect it by the next evening.
What's the refund policy?
7 days from delivery. If the templates don't save you time, reply to the delivery email and say so, and we refund the $49. No forms, no exit interview.
Is this legal advice?
No. The contract and proposal templates are general information, not legal advice and not tailored to your situation. Have a lawyer review before you use them with real clients. Nothing here creates an attorney-client relationship.
Will this guarantee I earn more?
No. Better pricing is a skill, not a guarantee. What the kit does is give you the math for your rates and the language to present them, which is where most freelancers lose money. Your results depend on your work and your market.
I'm just starting out. Is this too advanced?
No, it's built for exactly that. The calculator gives you a floor rate on day one, and the proposal templates work for first clients too. Undercharging early is the most expensive mistake, this fixes it upfront.